Big Fish: the API vendor’s
own pick.
Big Fish Creations is a California advertising and digital media agency. Their client — a new-and-used car publication — wanted site visitors searching not just their own inventory but their dealer network’s. Big Fish asked MarketCheck, the API vendor itself, who should build it. MarketCheck pointed to us. One phone call later we were engaged: Car Dealer WP Theme enhanced, MarketCheck API wired into site search, VIN decoder integrated — built, tested, deployed, white-label.
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A dealer publication limited to its own inventory, and an integration beyond the agency's in-house reach.
The end client’s publication featured new and used cars — but site visitors could only search the publication’s personal inventory. Extending search across select dealers’ inventories meant a real integration: MarketCheck’s API, VIN-level decoding, and a WordPress theme that wasn’t built for any of it. Beyond the agency’s in-house reach — so they asked the API vendor who could.
- 1Search limited to own inventoryVisitors couldn't see dealer-network stock — the publication's core value capped.
- 2Integration beyond in-house reachMarketCheck API + VIN decoding exceeded the agency's WordPress bench.
- 3Theme not built for itCar Dealer WP Theme needed modification and enhancement, not configuration.
- 4Agency needed white-labelBig Fish owned the client relationship — the dev partner had to slot in quietly.
One search box, the whole dealer network behind it.
A three-person pod — one project manager, two WordPress developers — running through Zoom, Teams, Basecamp, email, and the phone. “The Project Manager clearly outlined the tasks with targeted deadlines for the deliverables” — and the developers met them “in very satisfactory time.”
- Car Dealer WP Theme — modified and enhanced for the publication's experience
- MarketCheck API integrated into site search — personal + select-dealer inventory in one lookup
- VIN Decoder WP plugin integration · custom coding, testing, and deployment — delivered white-label under the agency's banner
Under the hood. Built on: WordPress, MarketCheck API, VIN Decoder, Agency white-label. Car Dealer WP Theme as the base, modified rather than replaced. MarketCheck API wired into the site's search functions for live multi-dealer inventory lookup, VIN Decoder plugin handling vehicle-level identification. Engagement sourced by the API vendor's own developer recommendation.
When the API vendor is asked who should build it, they say our name.
Dealer-network inventory live in site search · 5.0 verified · "we would most certainly utilize their services again."