Web · Automation · Integration

A-List Network:
+50% in 90 days.

The A-List Network connects businesses to causes they care about, turning shared values into brand ambassadors. Their 12-year-old platform had been hacked, and there was no in-house capability to rebuild. In one summer we delivered the full stack — concept, workflow, design, development, integration, optimization, and automation with opt-in funnels. Ninety days after launch: traffic and sales up 50%.

+50%
Traffic and sales within 90 days — the goal was +25%
5.0
Verified Clutch rating — quality, schedule, cost, willingness to refer
3 mo
Hacked legacy site to launched platform — June to August 2020
GOAL · +25% LAUNCH · AUG DAY 30 DAY 60 DAY 90 +50% TRAFFIC + SALES · POST-LAUNCH
Industry
PR & communications
Location
Houston, TX
Timeline
Jun – Aug 2020
Stack
Web + integrated apps
Read moreRead less
The Challenge

A 12-year-old platform, hacked — no in-house capability to rebuild, sales and traffic stalled.

A platform built twelve years earlier — then hacked. No internal team to rebuild it. The goals were explicit: double sales by year-end, lift traffic 25% through opt-ins, and give audiences a marketing tool that actually reflected the brand. Everything — concept through automation — had to come from outside.

Most Important To BusinessLess Important To BusinessLess Important To UserMost Important To User
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  • 1Hacked legacy platformTwelve years old and compromised — trust and uptime both gone.
  • 2Stalled traffic + salesNo opt-in machinery, no funnel — growth had nothing to run on.
  • 3No in-house capabilityConcept, build, and automation all had to be outsourced — and trusted.
  • 4Disconnected toolsMessaging and tasks scattered across apps with no integration.
What We Did

One summer build, one quarter to +50%.

Discovery sessions until the vision was fully communicated, then a single project manager carrying concept, workflow, web development, design, integration, optimization, and automation end to end — “Incipient takes time to ensure their clients understand each step and are comfortable with each phase before proceeding to the next.”

  • Full platform rebuild — concept, workflow, design, and web development
  • App integration + task and messaging automation — one connected stack
  • Opt-in funnels engineered for traffic and sales — the sustainable marketing tool they asked for
A-LIST NETWORK · FROM LEGACY TO FUNNELDiscoveryvision sharedRebuildconcept to codeIntegrateapps + automationLaunchopt-in funnelsagreedone stackoptimizedSingle project managerLegacy platform retiredTask + messaging flowsCapture wired to salesWHAT CAME OUTFull platform rebuild: concept, workflow, design and web development end to endTraffic and sales up 50% within 90 days of launch
One project manager carried the build from concept to automation; optimization went in at launch, not after.

Under the hood. Built on: Web development, Automation, App integration, Opt-in funnels. Compromised legacy platform fully retired. New web build with integrated apps, automated task and messaging flows, and opt-in capture wired to the sales motion — optimization baked in at launch rather than bolted on after.

The Outcome

The goal was +25%. The site delivered double that, in one quarter.

+50% traffic and sales in 90 days — double the stated goal · 5.0 verified.

+50%
Traffic and sales within 90 days — the goal was +25%
5.0
Verified Clutch rating — quality, schedule, cost, willingness to refer
3 mo
Hacked legacy site to launched platform — June to August 2020
Verified Review
★★★★★
“They fully executed our vision and increased our traffic by 50% within 90 days. This is a talented company, stacked with talent, exceptional customer service and quality products. My experience was amazing and they did everything in a timely manner.”
Stephanie Belton · President & CEO, The A-List Network · PR & communications
Verified on Clutch · Feb 2021 →
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