Infinexy: a startup’s base product,
built right.
Infinexy sells software that makes automotive workshops more productive. They came with an idea: every manufacturer publishes a standard repair time, but every workshop wants to beat it. We scoped it honestly first — “they weren’t trying to sell us something we didn’t need” — then built the base product: a web-based technician tracking and timing platform on AWS, with dual time targets and built-in chat so technicians never leave the workstation. Now piloting with automotive customers.
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A workshop-productivity idea with no platform, no technical team, and a founder "naïve to software."
In workshops, the manufacturer’s standard repair time is the ceiling — the business case lives in beating it. But there was no tool tracking standard time against the workshop’s target time, and every question a technician asked meant leaving the workstation. Infinexy had the insight; what it needed was a partner who would scope honestly and build the base product a startup could sell.
- 1No standard-vs-target trackingThe whole productivity case — beating book time — had no system measuring it.
- 2Technicians leaving the bayEvery question meant walking off the workstation — efficiency leaking by the minute.
- 3Startup without a build teamA founder "naïve to software" needed honest scoping, not a sales pitch.
- 4Cost vs. growth tradeoffInfrastructure had to stay cheap now and scale later.
Book time vs. target time — finally measured, finally beaten.
Exploratory conversations and drawings first, then a written scope of work with a detailed breakdown of how the software would function — expectations listed before a line of code. “They weren’t trying to sell us something we didn’t need.” Then the build, and a relationship that moved from delivery into growth strategy.
- Web-based technician tracking + timing platform — manufacturer standard time and workshop target time, both visible, both measured
- Built-in chat between technician and workshop manager — questions answered without leaving the workstation
- AWS foundation balancing cost with room for growth · sold per-customer (not SaaS) by design · ongoing growth strategy with our leadership
Under the hood. Built on: AWS, Web application, Real-time chat, Per-customer licensing. Web application on AWS, sized to balance startup economics against growth headroom. Deliberately not SaaS — licensed per customer to match Infinexy's go-to-market. Same client later brought us their consultancy's data-platform build (see JLG) — the repeat-client signal that matters most.
Their own sales manager guessed the build cost double what it did.
Two customer pilots live · UI "intuitive and easy to use" · 5.0 verified · "I've already recommended them."