Trussario:
2x profit in 90 days.
Trussario is a premium apparel brand moving from retail into eCommerce. Discovery surfaced the insight that reframed everything: a third of all sales came from women buying gifts for the men in their lives. We redefined the brand and built a Magento storefront tuned to that buyer — dynamic offerings by demographic, gift packages, custom branding — and within 90 days of launch the brand doubled profit and tripled-and-a-half its traffic.
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A retail brand going online with no eCommerce identity — and a third of sales coming from a buyer it wasn’t designed for.
Trussario was expanding from retail into eCommerce without a recognizable online brand — and discovery turned up the detail that changed the brief: 30–35% of all sales were made by women, buying gifts for the men in their lives. The store wasn’t built to present the brand or its product benefits in a way that converted that buyer.
- 1Not built for the real buyerA third of sales came from female gift-shoppers the site wasn’t designed to convert.
- 2No online brand identityMoving from retail to eCommerce with no recognizable digital brand.
- 3Benefits not landingProduct benefits weren’t communicated in a way that converted browsers.
- 4Retail-to-DTC gapNo demographic-aware experience to serve two very different buyers.
Find the real buyer, build the brand around her.
Brand first, because the data demanded it. We redefined Trussario’s identity and style guidelines around the female gift-buyer, then built the storefront to match: offerings that flex by demographic, gift options and packages to convert that buyer, and custom branding plus video to make the benefits land.
- Redefined brand identity + style guidelines built to attract the female gift-shopper
- Dynamic offerings by demographic (male / female) + gift options and packages
- Magento storefront with custom branding and video development
Under the hood. Built on: Magento, Brand identity, Demographic UX, Video.
One discovery insight — a third of buyers were women — doubled the business.
2x profit · 3.5x monthly visits in 90 days — converting the female gift-buyer behind 1 in 3 sales.